Are you pursuing a career in real estate but the thought of schmoozing at social events or giving a presentation in front of a group fills you with dread and anxiety? So much of a real estate agent’s job involves business luncheons, open houses, community events and maybe you’re just not really a “people person.” Chances are, you’re likely a self described introvert. And that’s okay. While on the surface, it may seem like the social butterflies of the world or the so-called “extroverts” will have better success in the highly social business of real estate. But that’s not necessarily true. Both introverts and extroverts can excel as a realtor. As an introvert, you have your own unique strengths. With some honing, you can become one of the top realtors in your market without the drain of too much socializing. Here’s a few tips to consider:
Play Up Your Strengths
Introverts are naturally observant, analytical, empathetic and good listeners. Your ability to listen intently to your real estate clients and pick up on their body language will help you build trust and long lasting business relationships with your clients. As an introvert, critical thinking is in your blood and this is key when it comes to the business of real estate. In the heat of real estate negotiations, your clients will appreciate your cool head and ability to analyze both sides of a situation.
Virtual Open House
If you find open houses too mentally and physically draining, host a virtual open house and stagger them with the ones you have to physically attend. With an iPhone using FaceTime (or other smartphone video app) you can create a video that will make potential buyers feel like they are walking through the home. This is also a great way to accommodate clients who may not be available to physically view a property. In today’s tight housing market, many buyers are making offers off of a virtual showing.
Technology Is Your Friend
Thanks to technology, there are plenty of ways to communicate with clients without attending social functions, cold calling or meeting in person. With things like social media, email, texting, Zoom and realtor CRM software, you can have a one-on-one business relationship with your clients. Not only are these methods of communicating more mainstream than ever, they’re a huge time saver for everyone involved. And the best part…no one will suspect that you’re even a little anti-social.
Just Say No
Success in real estate definitely requires hard work and community involvement, but it does not mean that you have to say “yes” to everything and work 7 days a week. As an introvert, knowing when to say “no” is key to staying energized and enthusiastic about your work while avoiding burnout.
Let your clients and members of your real estate team know your hours of availability. While it’s always good to have some time flexibility as a realtor, setting some boundaries up front will help keep you from getting stretched too thin.
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