The Power of Google Business Profiles for Real Estate Agents

In today’s digital-first world, buyers and sellers don’t flip through the Yellow Pages—they ask Google. And when they do, what shows up in local search results can be the difference between getting the call… or getting ignored.

That’s where your Google Business Profile (GBP) comes in. Formerly known as Google My Business, this free but often overlooked tool can be a major driver of leads, visibility, and trust—if you know how to use it well.

Whether you’re a solo agent, team leader, or managing a brokerage, here’s how your profile can help you stand out and sell more homes.

Why Google Business Profiles Matter for Realtors

When someone searches “Realtor near me” or “top real estate agent in [your city],” Google displays a map and a list of local business profiles. Showing up here means you’re more likely to:

• Appear in local search and map results
• Get direct calls, messages, or clicks from motivated buyers or sellers
• Build credibility with visible reviews and client feedback
• Boost your visibility—without paying for ads

Your profile acts as a mini-website, digital business card, and review hub—all in one place.

Key Elements of a High-Performing Profile

A strong Google Business Profile isn’t just claimed—it’s complete, active, and optimized. Here’s what matters most:

• Accurate business information
  Ensure your name, phone number, website, hours, and service areas are correct and match your other online profiles.
• Professional photos
  Add high-quality photos of yourself, your listings, happy clients (with permission), and local highlights to increase engagement.
• Consistent posting
  Keep your profile fresh by posting weekly. Share open houses, market insights, home tips, or new listings.
• Client reviews
  Ask satisfied clients to leave a review, and respond to all reviews to show you’re active and engaged.
• Clear services listed
  Use the “Services” section to include what you offer: buyer representation, listings, relocations, investment properties, etc.

How to Get Good Reviews (and More of Them)

Reviews are one of the most powerful parts of your profile. They build trust, improve local search rankings, and help potential clients feel confident about contacting you.

Here’s how to get more high-quality reviews without being pushy:

• Ask at the right time
  The ideal time is after a successful closing or when a client is especially happy.
• Make it easy
  Send a direct link to your Google review page—never ask people to “look you up.”
• Personalize your request
  A friendly message like “Would you mind sharing your experience in a quick Google review?” works far better than a generic ask.
• Follow up (once)
  If they forget, a gentle reminder a week later is totally fine.
• Deliver review-worthy service
  Go above and beyond. Great service makes asking for a review feel natural.
• Respond to every review
  A simple thank-you response shows professionalism and encourages future reviews.

How to Use It to Generate Leads

Here’s how top agents are turning their Google Business Profiles into lead machines:

• Improve your local SEO
  An optimized profile can help you appear in the “local 3-pack” (the top 3 map results) when people search for agents in your area.
• Build trust with social proof
  Reviews, photos, and frequent updates show that you’re experienced, responsive, and involved in the local market.
• Make it easy for people to contact you
  With built-in buttons for calling, messaging, or getting directions, potential clients can reach out in one tap.
• Highlight your expertise
  Use your business description, posts, and Q&A section to reinforce your value as a local expert.

Tips to Optimize Your Profile Today

Want to boost your profile quickly? Start here:

• Claim and verify your profile (if you haven’t already)
• Upload at least 10 high-quality photos
• Post once a week with relevant, helpful content
• Request reviews after every successful closing
• Add keywords naturally in your description (e.g., “Dallas Realtor” or “homes for sale in Frisco”)
• List all your services clearly and completely

Final Thoughts

Your Google Business Profile isn’t just a nice-to-have—it’s one of the most powerful free tools available to real estate agents today. It works 24/7 to promote your brand, build trust, and bring you business—even while you sleep.

Start with the basics, keep it updated, and watch your visibility—and lead flow—grow.