7 Ways to Use Social Media to Grow Your Real Estate Business

In today’s competitive real estate market, a thriving online presence is essential to stand out and demonstrate your value to potential clients. We’ll give you our top real estate social media tips, from establishing your brand and nurturing a loyal following to optimizing your time and forming valuable industry connections. Get ready to transform your social media accounts into lead-generating, relationship-building tools that help your business flourish.

Establish Your Brand

Social media is a powerful tool to share your story and establish a recognizable brand as a real estate agent. Don’t worry too much at first about setting up an elaborate identity with a professional logo, coordinated color scheme, and highly-produced content. Focus initially on highlighting the unique value you offer clients, positioning yourself as the go-to agent for their real estate needs. You’ll naturally refine and polish your visual brand as your business grows.

Educate Your Target Audience

Social media enables you to target a specific audience and engage with them directly, gaining valuable feedback and potential leads. Build a loyal, relevant following by regularly posting valuable content. Educate them on the real estate process, market updates, industry news, and practical tips for homeownership. Complement your organic reach by running paid ads to ensure your content reaches a specific demographic.

Share Listings & Just Solds

Share your property listings on social media, organically and through targeted ads, to attract more potential buyers or renters. Include links directing traffic to your listing pages where they can view other available properties and schedule tours. Share “just sold” properties to celebrate successes with past clients, encourage referrals, and attract future clients. Be sure to use high-quality photography and video content to enhance the visibility of your posts and hold the audience’s interest.

Go Live on Video

Video content thrives on social media, and can help your message resonate more strongly with your audience. Go live with interactive property tours and market updates, fostering a real-time connection with potential clients. Viewers can get immediate answers to their questions and build a comfortable rapport with you before you even work together. This approach creates an open dialogue that builds trust and highlights your accessibility, even when you’re “on the go.”

Schedule in Advance

Optimize your time and develop a strategic social media presence by creating and scheduling your content in advance. It can be easy to miss regular posts when a last-minute tour pops up, or a client emergency happens. Planning ahead ensures seamless consistency in your online presence no matter what’s happening in your day. This proactive approach maintains business as usual and frees up more time for you to focus on other high-value activities.

Engage with Related Accounts

Engage with other real estate-related social media accounts, such as lenders, title reps, builders, interior designers, photographers, and more. Find accounts that share a target audience with you and tap into their loyal following with thoughtful interactions. Like, comment on, and share their content, looking for opportunities to collaborate and cross-post. This will not only strengthen your business relationships, but also help grow your own audience.

Maintain Compliance with TREC

Building a business on social media can be exciting and profitable, but don’t forget to maintain compliance with the Texas Real Estate Commission (TREC). TREC considers social media profiles as business pages when you post your listings and otherwise promote your real estate business. There are strict guidelines to follow for consumer protection and advertising purposes. You must adhere to their rules or else risk a fine and/or the loss of your license.