Social Media Strategies That Actually Work for Realtors

In today’s competitive real estate market, social media is no longer optional—it’s essential. With over 4.5 billion people actively using social media worldwide, platforms like Facebook, Instagram, and TikTok have become prime locations for realtors to generate leads, build their brand, and connect with potential clients. But simply posting listings isn’t enough. To truly succeed, you need a strategy that engages your audience and establishes you as a trusted real estate expert.

Here are proven social media strategies that actually work for Realtors:

1. Optimize Your Profiles for Maximum Impact

Your social media profiles are often the first impression potential clients have of you. Make sure they’re polished and professional.
✔ Use a high-quality headshot for your profile picture.
✔ Include a compelling bio that highlights your experience, location, and specialties.
✔ Link to your website or a lead capture form.
✔ Consistently use your branding (colors, fonts, and logos) across platforms.

2. Create Valuable, Engaging Content (Not Just Listings!)

People don’t log onto social media just to see homes for sale—they want value. Mix up your content to keep followers engaged:
🔹 Behind-the-Scenes Stories – Show what a day in your life as a realtor looks like.
🔹 Client Success Stories – Highlight happy buyers and sellers (with permission).
🔹 Market Updates – Share local real estate trends and predictions.
🔹 Home Buying & Selling Tips – Educate your audience to build trust.
🔹 Engaging Polls & Questions – Ask about dream home features, moving tips, or local favorites.

3. Leverage Video Marketing

Video content gets more engagement than any other type of post. Here’s how to use it:
🎥 Instagram & Facebook Reels – Short, engaging clips with quick home tours or market tips.
🎥 Live Q&A Sessions – Answer common real estate questions in real time.
🎥 Virtual Home Tours – Showcase listings with dynamic walk-throughs.
🎥 Before & After Transformations – Share staging makeovers or home renovations.

4. Master Instagram & Facebook Stories

Stories are a powerful way to stay top-of-mind with your audience. Post frequently and keep it fun!
🔥 Share quick home-buying tips.
🔥 Post “This or That” polls (ex: “Modern vs. Traditional kitchen?”).
🔥 Give behind-the-scenes peeks of open houses.
🔥 Highlight recent closings and testimonials.

5. Build a Local Community on Facebook Groups

Instead of just posting on your business page, create or join local community Facebook groups where potential clients hang out.
🏡 Start a group focused on your area (ex: “Buying a Home in Austin, TX”).
🏡 Offer free advice, answer questions, and share insights.
🏡 Avoid being overly salesy—focus on providing value first.

6. Use Hashtags & Geotags to Expand Your Reach

Hashtags and location tags help boost your visibility beyond just your followers.
📍 Use local hashtags like #DallasRealtor, #MiamiHomes, or #LARealEstate.
📍 Tag your location in posts and stories to appear in local searches.
📍 Mix broad and niche hashtags (#DreamHome + #AustinLuxuryHomes).

7. Post Consistently (and Use a Scheduler!)

Posting regularly keeps you visible. But don’t let it overwhelm you—use a scheduling tool like Later, Hootsuite, or Meta Business Suite to plan posts in advance.
✅ Aim for 3-5 posts per week on major platforms.
✅ Use scheduling tools to batch-create content.
✅ Analyze your insights to see what’s working best.

8. Run Targeted Facebook & Instagram Ads

Want to attract serious buyers and sellers? Paid ads let you reach the right people fast.
💰 Target by location, income level, and interests (ex: “First-time homebuyers”).
💰 Use carousel ads to showcase multiple listings.
💰 Retarget website visitors with reminder ads.

9. Engage with Your Audience

Social media isn’t just about posting—it’s about building relationships.
💬 Reply to every comment and message.
💬 Like and comment on others’ posts (including local businesses).
💬 Ask for engagement (“Drop your dream home location in the comments!”).

10. Collaborate with Local Businesses & Influencers

Partnering with other professionals can expand your audience.
🤝 Team up with mortgage lenders for co-branded content.
🤝 Feature local businesses to boost community engagement.
🤝 Work with micro-influencers in your area to reach new buyers.

Final Thoughts

Social media can be a game-changer for realtors when used strategically. By creating engaging content, utilizing video, engaging with your audience, and leveraging paid ads, you’ll position yourself as a go-to real estate expert in your market.